Idia Aisien has always had an instinct for style that feels lived in. Whether it’s her effortless red carpet moments, her sleek on-screen presence, or her effortless personal elegance, she’s one of those women who make fashion feel both aspirational and accessible. So when she decided to build something of her own, it was only natural that it would reflect that same balance.
Her new venture, Rich Sleep, is a sleepwear and loungewear brand that bridges comfort and sophistication — the kind of pieces that make home feel like your favourite hotel suite. Designed for women, men, and children, the line takes the idea of rest and elevates it into a lifestyle.
“I wanted to create something that felt luxurious but familiar,” Idia says. “We spend so much time investing in what we wear outside, but I wanted people to also feel beautiful when they’re just at home.”
That idea — of redefining private style — runs through the DNA of Rich Sleep. It’s not just about what you wear to bed; it’s about creating small, intentional moments that feel good. The debut collection captures that sentiment through simple, well-made pieces: silk-blend pajamas in understated tones, soft cotton robes, and coordinated family sets designed to bring warmth and connection into the home.
But what’s perhaps most refreshing about Rich Sleep is how grounded it feels. Every piece is made in Nigeria, a choice Idia describes as non-negotiable. That decision gives the brand an authenticity that feels rare in a space often dominated by imported labels. It also reinforces a growing shift in the Nigerian fashion industry — where local design is meeting international standard without losing its identity.
For Idia, this move into entrepreneurship isn’t a sharp detour from her media career; it’s an evolution. After years as a model, television host, and actress, she understands image from the inside out. She’s built a brand rooted in presentation, but she’s also grown to appreciate what happens behind the lens — the work, the structure, the vision. Rich Sleep is where both worlds meet: business and beauty, form and function.
It’s also perfectly timed. The global fashion conversation has shifted toward wellness and intentional living, with more people investing in what makes them feel comfortable — both physically and emotionally. Rich Sleep slides effortlessly into that dialogue too, offering not just clothes but a point of view.
Idia’s entry into this space signals something bigger: a growing confidence among Nigerian women redefining what entrepreneurship looks like. Not everything has to be grand or loud. Sometimes it’s as simple as finding a gap — and filling it beautifully.
