The day began with an intimate brunch amongst a curated set of tastemakers, among whom were Marian Timmer, Efe Tommy, Ify Okoye, Anita Adetoye, Noble Igwe, Eneje. Attendees were welcomed with luxury gifts and surprises, providing an opportunity to connect with the brand, network with peers, and gain an insider’s glimpse of Qbeescloset’s offerings.
Following breakfast, Mrs Bola Coker had an interactive session, during which she educated guests on her authentication services and shared her expertise in sourcing genuine luxury fashion items. Attendees learned practical tips for identifying authentic pieces, understanding their value, and appreciating the craftsmanship behind each item. This session highlighted Qbeescloset’s commitment to ensuring that every client purchases genuine, high-quality luxury pieces.
In the afternoon, the store opened fully to the public, allowing guests to explore Qbeescloset’s curated collections, featuring both brand-new and pre-loved luxury items. Attendees shopped under the guidance of the Qbeescloset team, discovering rare and highly sought-after pieces. As part of the launch celebration, clients who spend $1,000 or more in-store between December 15th and 30th are entered into a raffle for a chance to win a coveted brand-new Birkin 35”, providing an exclusive incentive to experience Qbeescloset’s offerings firsthand.
The launch was hosted by celebrated media personality and style icon Idia Aisien, a longtime client and friend of Qbeescloset. Her presence highlights the brand’s focus on personalised experiences and meaningful engagement with its clientele.
The Lagos store represents a key evolution for Qbeescloset, transitioning from a Virtual luxury concierge service to a full in-store destination. Every item in the store is handpicked, authenticated, and carefully selected, giving clients access to the rarest and most exclusive fashion pieces. The launch underscored the brand’s professionalism, authenticity, and leadership in the luxury fashion market.
