Nigerian fashion scene has evolved over the last few decades with more creative minds birthing designs, styles, embellishments and thoughtfulness to their pieces. Nigeria and Africa as a whole has been blessed with diversity and that also relates to the quality of fabrics peculiar to certain regions. These artistic interpretations of tribes and culture are embodied in clothing attires that have been distinctively put together by tailoring expertise as well as creative intelligence.
Emerging from Africa and setting eyes on the global stage is Nigerian birthed brand, 54Folks. The brand was created by Ayomide Adeyemo, a creative director that centers her scope to a story telling brand that explores the history of the 54 Countries in Africa. The brand focus on using fabrics and materials which are sustainable to reduce environmental impact and promote a proper clothing consumption. Incorporation of craftsmanship to support local artisans and encouraging fair labour practices has always been a part of their operations which has further helped the brand grow at a promising pace.
On maintenance of high standards, 54Folks practice slow fashion and to ensure durability and elegance they run a sample test collection for verification to maintain quality standard. Closely monitoring quality control, and prioritizing quality materials as well as ethical production practices the brand continues to remain at a pace of a viable future. When it comes to quality control the brand remains top notch as the quality control unit inspect fabrics and materials for proper standard mark and verify every step of production; before, during and after. These measures throughout the manufacturing process is what has held the brand in an output excellence ensuring clients are satisfied with finishings and perfection of rendered services.
Customer feedbacks are important for every business and this tactfully helps brands to navigate and ensure priority is given to the demands of clients. On how this is managed, Ayomide points out that, “We listen to our Customers by sending offer forms of communication for customer support and then follow up for customer satisfaction. Practically collect feedback through surveys, reviews, and social media interactions, then analyze it to identify trends and areas for improvement, respond promptly and professionally to both positive and negative feedback, and use customer insights to refine our product offerings and enhance the overall customer experience.”
For each of the brand’s collection inspirations are gotten from historical culture or tradition in any of the tribes from the 54 countries in Africa. Ranging from crafts, artifacts, true incidents, archaeological evidences, verbal stories and so on. Ayomide added that, “We then do some research about the concept idea, design process, pestle analysis and swot analysis which will lead to the design development and the production.”
For each collection the brand creates a mood board alongside tech specification where its fabric details, flat sketch, description, measurement specifications are listed. Crowning it all is the quality controller who supervises the production stages before, during and after. Having such a meticulous process ensures that every created piece meets the brand’s high standards of design, excellence and artistry. By combining creativity and precision, 54Folks continues to deliver exceptional value and maintains its reputation for excellence in the fashion world.
