Abimbola Fasoranti is the CEO of Hair by Beesroot, a leading brand in the premium human hair extension and wig industry. With a passion for beauty and a commitment to excellence, Abimbola has built a reputation for offering top-quality, luxurious hair units that cater to her clients’ unique needs.
Founded with the goal of empowering individuals to embrace and enhance their beauty and express themselves through versatile and stunning hairpieces, Hair by Beesroot offers a range of human hair extensions, wigs, and customised styles that cater to a diverse clientele. Abimbola’s expertise lies in sourcing the finest quality hair and creating tailored experiences that leave customers feeling confident and beautiful.
Her journey began with a desire to transform the hair industry by providing products that meet the highest quality, durability, and comfort standards. Abimbola is known for her hands-on approach, overseeing every aspect of the business—from hair sourcing and product development to customer service. As a result, Hair by Beesroot has become a trusted name for those seeking natural-looking, long-lasting hair extensions and wigs that elevate their beauty game.
What inspired you to start Hair by Beesroots in 2010, and how did your passion for luxury hair extensions and wigs evolve?
I was inspired by the desire to offer high-quality, luxury hair products that empower women to feel confident. I saw a gap in the market for premium hair units that catered to individuals who wanted to enhance their natural beauty with products that felt as good as they looked. Over time, my passion grew as I saw the impact great hair had on self-esteem, and I expanded into diverse textures and customisation.
My passion for luxury hair extensions and wigs evolved as I learned more about the industry, worked with skilled artisans, and sourced the best materials. As my brand grew, I started to understand the importance of offering each client beautiful hair and a personalised experience. It became clear that people weren’t just looking for products—they were looking for confidence, convenience, and a way to express themselves.
How do you go about sourcing such a diverse range of hair textures and products from different countries? How do you ensure the quality and longevity of these products?
Sourcing a diverse range of hair textures and products from different countries is a fascinating and intricate journey that involves a combination of cultural understanding, deep market research, and building trust with suppliers who share the same values of quality and sustainability. I ensure quality by conducting rigorous checks, using ethical sourcing practices, and maintaining high standards for durability and longevity.
What sets Hair by Beesroots apart from other hair extension and wig brands, especially in luxury and customisation?
Hair by Beesroots distinguishes itself in the competitive world of hair extensions and wigs by offering unparalleled luxury and customisation. Our commitment to premium, hand-selected hair and bespoke customisation sets us apart. The brand sources only the highest-quality, ethically harvested hair, ensuring each product looks stunning and feels natural and long-lasting. Beetroots strongly emphasises craftsmanship, tailoring each wig and extension to meet the unique preferences of its clients. Whether custom colour matching, personalised texture, or individualised length and density, every piece is meticulously crafted to provide a perfect, bespoke fit that enhances the wearer’s natural beauty.
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How do you maintain the “lifelong guarantee” for your products, and what steps do you take to ensure customers are satisfied with their purchases?
The “lifelong guarantee” is upheld through rigorous quality control and using only the finest materials. We offer personalised customer service, regular maintenance tips, and an unwavering commitment to ensuring our clients are always satisfied. To keep customers satisfied, we also prioritise transparency and communicate proactively about care. Additionally, our customer service team is always available to resolve any concerns promptly, ensuring that every customer feels valued and confident in their purchase long after.
With so many different textures and styles available, how do you assist clients in choosing the right hair type and style that fits their personality and lifestyle?
When helping clients choose the right hair type and style, I take a personalised approach by considering several key factors: We offer personalised consultations, guiding clients based on their preferences, lifestyle, and face shape. Our expert team ensures they select a style that enhances natural beauty and fits seamlessly into their routine.
What role does innovation play in your business, especially when creating custom wigs or offering unique textures like Silky Lush Straight or Argentine body wavy?
Innovation is key in our business; we continuously research and introduce unique textures and cutting-edge techniques. Our custom wig designs and diverse offerings, such as Argentine body wavy hair, reflect our commitment to staying ahead of trends and meeting our clients’ needs.
How do you stay ahead of the trends in the hair industry, and what future trends do you foresee for luxury hair extensions and wigs?
Staying ahead of trends in the hair industry involves continuous research, networking with industry professionals, attending trade shows, and monitoring social media platforms where beauty influencers and hairstylists often set new standards. We stay ahead by attending global beauty events, collaborating with stylists, and listening to customer feedback. I foresee more focus on sustainability, customisation, and eco-friendly products in the future of luxury hair extensions.
Can you share some of the challenges you’ve faced while growing Hair by Beesroots and how you have overcome them?
Significant challenges included sourcing consistent quality and educating the market. Overcoming them involved building strong supplier relationships, continuing education, and staying focused on delivering excellence at every level.
What are some of your most popular products or wig styles, and why do you think they resonate so strongly with your customers?
Our European Bouncy, Straight Asian, Cambodian Curls, and Argentine body wavy wigs are customer favourites. Their natural look and texture, as well as our hair products and tips’ versatility, make them ideal for clients seeking long-lasting, authentic styles that fit effortlessly into their lives.
What is your long-term vision for Hair by Beesroots as a business owner, and how do you plan to continue expanding your brand while maintaining your high standards?
My long-term vision is to solidify Hair by Beesroots as a global leader in luxury hair. Expansion will focus on online growth, increasing product lines, and staying true to our core values of quality, service, and customer satisfaction.
