The importance of early detection in the battle against cancer took centre stage at the highly anticipated launch of Unstoppable, an inspiring new book by Eno Essien, breast cancer survivor and CEO of Rheytrak. The event, held in Lagos, brought together influential personalities, medical experts, and advocates to celebrate resilience and amplify the message of proactive health measures.
His Imperial Majesty, Ooni Adeyeye Babatunde Enitan Ogunwusi Ojaja II, Ooni of Ife, served as the book’s Chief Launcher. Represented by his wife, Her Regal Majesty Olori Temitope Enitan Ogunwusi, the Ooni underscored the critical role of awareness and early detection in improving cancer patients’ survival rates.
A highlight of the event was the announcement of a groundbreaking partnership between Eno Essien and the Ooni’s foundation, Hopes Alive Initiative. Together, they will offer free breast screenings for women aged 28 to 40, ensuring early detection and timely intervention. This initiative symbolises a collective step forward in empowering women to prioritise their health.
The event kicked off with an opening prayer by Pastor Good and featured readings from Unstoppable by notable figures Oluyinka Soola, CEO of Kapeun Limited, and Affiong Ajiere, Creative Director of Afifimma. A lively conversation with the author and a comprehensive book review were led by Adesuwa Onyenokwe, Founder and Editor-in-Chief of Today’s Woman magazine.
Eno Essien’s personal story of resilience, as chronicled in Unstoppable, served as the emotional backbone of the event. Her journey through the challenges of breast cancer and her subsequent triumph inspired attendees to confront their own obstacles with courage and determination.
