Hertunba has recently revealed her latest collection, ‘Lula Land’. This collection celebrates Nigerian cultural aesthetics and the women who wear them proudly, featuring pieces like the Coat of Many Colors kaftan, which combines indigenous weaving techniques from all over Nigeria.”
Lula Land is inspired by an imaginary place of solace filled with unparalleled joy and laughter.
In this collection, the designer Florentina Agu revisits a vacation island she used to visit as a child. This island, which she fondly refers to as Lula Land, was a place of solace and joy for her. When things got tough, she’d close her eyes and escape to this beautiful land where only women lived. All the women there looked happy and wore the brightest colours and the fluffiest clothes. This imaginary vacation island saw her through the most challenging times in her life, and here, she’d see clothes that looked like nothing she had seen before. When she was there, nothing else mattered, and she was at peace. The designs in this collection are a reflection of the joy and freedom she experienced in Lula Land, and her desire to share that with the world.
Although whimsical and evoking a dreamscape, the Lula Land collection is grounded in the designer’s passion for preserving memory and heritage. The pieces in this collection boast age-old indigenous weaving practices that are getting lost in modernity. The spin on Akwete, Aso-oke, Itive, and Ivavtyo, all gifts of indigenous crafts passed down through generations, embodies the designer’s deep respect for culture.