The Nigerian fashion scene has long needed a strong connection between designers and consumers. That gap, evident in the limited accessibility to high-end indigenous fashion, was where Veronica Ebie saw an opportunity. Her approach was not just to showcase fashion but to create a space where luxury, in its most inclusive and diverse form, was celebrated.
Veronica’s foray into fashion was not accidental but the culmination of a passion nurtured across continents. Beginning her career in Houston, USA, she cultivated a deep understanding of the industry’s nuances. Her return to Nigeria marked a pivotal moment in her then-growing career, as she joined the editorial team of Thisday Style Magazine, styling iconic covers. Her flair for fashion styling soon had her working with celebrities, building an enviable network of designers, editors, models, and stylists, and also establishing relationships that transcended the typical designer-editor-model dynamic. This network became a cornerstone in her journey, laying the groundwork for her eventual ascendance as one of Nigeria’s premier stylists.
But Veronica’s ambitions were not confined to the world of styling alone. Her entrepreneurial spirit led her to explore the beauty aspect of the industry, launching her line of high-quality nail polish, Vane Polish. With over 50 colours, this venture was an instant commercial success and a testament to her understanding of the market’s pulse. You would think she would stop there, but Veronica’s vision was broader. Recognising the need for a wider perspective on luxury, she armed herself with an MBA in Global Luxury Brand Marketing from the International University of Monaco, France. This education was not just academic; it was a strategic tool, sharpening her understanding of her most ambitious project yet—the launch of Vane, a one-of-a-kind luxury concept store in Lagos.
Vane is more than just a store; it is a statement, a hub of cultural and fashion exchange, and a place that nurtures and showcases Nigerian luxury fashion to the world.
It offers an experience where fashion styling and advisory services meet a curated selection of luxury items. The walk-in studio, designed for effortless navigation, allowed customers to shop by designer or category. In the two short years since its launch, it has become a shopping destination and a discovery platform for luxury, not only Nigerian but also a few African fashion brands.
At this point, it is necessary to mention that Veronica’s definition of luxury transcended the conventional notion of high prices. To her, luxury is synonymous with quality, regardless of price. This philosophy has made Vane a sanctuary for high-end and affordable-quality fashion, a place where exclusivity meets accessibility.
Her clientele, a roster of A-list celebrities and socialites, is a testament to her influence in the creation of signature styles. For many, Veronica is not just a stylist but a fashion alchemist, turning aspirations into expressions of style.
As Vane recently celebrated its second anniversary, Veronica Ebie’s influence across Nigerian and African fashion is unmistakable and profound. It is shaping trends, elevating standards, and rewriting the narrative of Nigerian luxury fashion.