There’s something about a woman who walks into a room and owns it not with noise, but with
confidence & presence. That’s the kind of woman Ivie Osula dresses. As a wardrobe consultant
and creative mind behind DWL, a global luxury fashion brand headquartered in Lagos, Ivie isn’t
just designing clothes. She’s building a movement centred on identity, intention and power.
Before DWL, Ivie lived a very different life. She spent years in finance crunching numbers,
meeting deadlines, living in spreadsheets. But deep down, she always knew she was meant to
create. “There was a moment I just couldn’t ignore it anymore,” she says. “I wanted to build
something with meaning, something that made women feel like the best version of themselves.”
What started of as her designing pieces for herself for an amplified presence at work expanded
into colleagues requesting her designing pieces for appearance at conferences and presentations and gave her the validation to finally leave corporate and build DWL from the ground up. What started with sketches and personal designs on the side became a full-fledged fashion house redefining bold power dressing for the modern woman. But beyond the cuts, the textures, and the tailoring, DWL is a language a love language, really for women who want to express their story through the power of dressing and personal style.
Niched as a tailored suiting brand, every piece from DWL is intentional. Ivie designs with the
understanding that how a woman dresses isn’t just about aesthetics; it’s about how she sees
herself and dictates how she is perceived. It’s why DWL isn’t obsessed with trends. It leans into
timelessness, into quality, into fashion that leans into personal style in an elevated form.
And for Ivie, that mission is deeply personal. “The DWL journey is about helping women
continually show up in elevated versions of themselves through the power of dressing.”
In an industry obsessed with perfection, DWL is a refreshing reminder that style isn’t about
fitting in, it’s about standing tall. With every collection, Ivie Osula is proving that power looks
different on every woman, and the right outfit just might help her see it.
With an uncompromising dedication to craftsmanship, the design aesthetics for DWL is
structured silhouettes, bold feminism, detailed tailoring, luxury fabrics with cultural influences,
vibrant colors and sophistication.
This commitment to quality has earned DWL a loyal following of discerning women worldwide
dubbed #DWLwomen, from Lagos to Doha and around the world, who trust Ivie and the DWL
brand to create pieces that exude confidence, grace, and power.
Because in Ivie’s world, clothes don’t just cover the body they elevate the woman. They remind
her who she is and who she’s becoming. And that, more than anything, is the legacy she’s
stitching into every seam.
About Ivie Osula
Ivie Osula is a fashion entrepreneur and former finance professional known for her bold and
empowering approach to style. After transitioning from the corporate finance world, she
launched DWL, a luxury fashion label designed to help women embrace their power through
statement-driven pieces.
Her work is guided by a deep understanding of how dressing can shape confidence,
communicate presence, and inspire transformation. Ivie’s voice in the fashion space is not only
stylish but intentional dedicated to helping women look the part and feel the part wherever they
show up.
She is also the co-lead of the In My Corner campaign, where she blends her passion for fashion,
mentorship and community-building to amplify women’s stories through style and shared
experiences.
About DWL
DWL is a Lagos-based luxury fashion brand founded by Ivie Osula. Known for its clean lines,
rich fabrics and empowering silhouettes, DWL creates timeless pieces tailored for the modern
woman. The brand was built on the belief that style should be effortless, and every woman
deserves to feel powerful in what she wears.
With collections that merge contemporary African sensibilities with a global edge, DWL has
quickly positioned itself as a go-to brand for women in leadership, entrepreneurship, and
creative spaces. From sharp suits to elegant separates, each design is thoughtfully made to speak to identity, strength, and refined expression.
DWL is more than a fashion brand, it’s a visual language for confident women redefining what it
means to lead with style.
