It was all glitz and glamour as business leaders from academia, FSI, FMCG, telco, media, etc. came together to celebrate Prof. Uchenna Uzo, a Professor of Marketing and a Faculty Director at Lagos Business School, following his successful delivery of the 14th Inaugural Lecture at Pan Atlantic University. The dinner, which was hosted by Terragon, was held at the exclusive Capital Club Lagos and had in attendance members of the management of Pan-Atlantic University/Lagos Business School.
Prior to the celebratory dinner, Prof. Uzo delivered the 14th Inaugural Lecture at Pan-Atlantic University. His lecture, titled “The Hidden Gem: Success in Africa’s Informal Markets,” shed light on the pivotal role played by informal markets in driving economic growth across Africa.
A Professor of Marketing, Prof. Uzo received his B.Sc. and M.Sc. in Sociology from the University of Lagos and his Master of Research in Management, as well as his Ph.D. in Management from the IESE Business School, Barcelona. He is a member and reviewer of the Academy of Management and a research fellow of the Scandinavian Consortium for Organizational Research (SCANCOR). He is also an active member of the European Group of Organizational Studies (EGOS) and the American Marketing Association. He also served as a visiting research scholar at Stanford University, USA.
He is currently the Faculty Director at Lagos Business School and teaches courses in marketing management, personal selling, sales, and channel management. His research and consulting assignments span several industries, mainly retail marketing, sales, and distribution channel management.
Terragon is Africa’s leading data and marketing technology company that leverages data and technology to help brands intelligently reach, engage, and deliver more meaningful experiences to African consumers on mobile.