So, you’ve caught the gold bug. Maybe it was a pair of vintage hoops on Instagram, a friend’s heirloom necklace that glowed like old money, or the realisation that, unlike trendy jewellery that rusts in two months, real gold never goes out of style—or value.
If you’ve never bought gold jewellery before, it can feel like walking into a world where everyone speaks in karats, hallmarks, and weight per gram—and you’re just here wondering why one bangle costs as much as rent.
Welcome to your beginner’s guide to buying gold jewellery. We’re breaking down everything you need to know so you can buy with confidence, clarity, and a little bit of flair.
First Things First: Why Gold Jewellery?
Gold is one of the only fashion items that doesn’t lose value the minute you walk out of the store. In fact, depending on the market, your gold pieces can actually appreciate in value over time. It’s a hedge against inflation, a symbol of status, and—when chosen wisely—a deeply personal style statement.
Unlike costume jewellery, which tarnishes or breaks after a few wears, real gold lasts a lifetime and then some. Whether you wear it daily or keep it tucked away for special occasions, you’ll always know you’ve got something of true value—on your wrist, around your neck, or stashed safely for rainy days.
Understand Karats (Because Not All Gold Is Equal)
When buying gold, the first thing to understand is karats—which indicate the purity of gold in the piece. Think of it like a percentage score:
24K: Pure gold. Extremely soft and bright yellow. Gorgeous, but not great for daily wear.
22K (91.6%): High in purity, commonly used for traditional jewellery in places like Nigeria, India, and the Middle East. Still soft, so often better for occasional wear.
18K (75%): Stronger and more durable while still retaining a luxurious gold shine. Great for fashion jewellery and daily wear.
14K (58.5%): More affordable and extremely durable, but with a subtler gold tone.
If you’re just starting out, 18K offers the best of both worlds: high gold content with everyday durability and elegance.
Learn the Lingo: Solid, Plated, or Filled?
Don’t be fooled by anything that sparkles. All gold is not created equal, especially in the age of curated Instagram shops and fast jewellery trends. Know the difference:
Solid Gold: The real deal. Long-lasting. High resale value.
Gold-Filled: A thick layer of gold over base metal. More affordable, but not an heirloom piece.
Gold-Plated: A whisper of gold over a cheap base. Looks great at first but fades fast. Avoid as an “investment.”
If it’s not solid gold, it’s not investment-worthy.
Always Check for Hallmarks
Every genuine gold item should have a hallmark stamped discreetly on it. This tiny engraving tells you the karat and purity—e.g., “750” for 18K or “916” for 22K. It’s your first line of defence against getting duped.
Buying gold without a hallmark is like buying a designer brand without a tag. Just don’t do it.
Start with the Classics
Your first gold piece should be versatile, timeless, and true to your style. Think gold hoop earrings, a slim bangle, a Cuban link chain, or a delicate pendant. These are the kinds of pieces you’ll wear often and that work with almost everything—from jeans and tees to traditional wear.
Remember: you can always go bold later. Start with what you’ll love and wear now, not what’s trending on TikTok.
Think in Grams, Not Just Naira (or Dollars)
Gold is sold by weight—usually in grams—and its price is tied to international gold rates. That means a heavier piece will cost more but also carry more resale value. Always ask for the current price per gram and do a quick mental calculation before you buy.
This helps you know whether the price you’re quoted is fair—or inflated by overhead, craftsmanship, or just vibes.
Where to Buy: Trust Is Everything
If you’re buying in Nigeria, head to trusted markets like Balogun Market in Lagos, Wuse in Abuja, or the ancient gold traders of Kano. These markets have rich histories and offer a wide variety of options—but go with someone experienced and always insist on a scale, a hallmark, and a receipt.
For beginners (and those who want more peace of mind), upscale jewellers or certified gold boutiques may offer less negotiation but more credibility, especially with warranties, authentication, and clear return policies.
Want a gold-buying experience like no other, and you have enough cash to burn? Head to Dubai.
The Dubai Gold Souk is a legendary marketplace where you’ll find everything from delicate gold anklets to jaw-dropping bridal sets. The quality is excellent, the selection is unmatched, and gold prices are surprisingly competitive.
Bonus Tip: Gold Is Style with Security
What makes gold jewellery so special is that it’s a wearable savings account. A lot of African women already know this. In many families, gold is gifted at weddings and special occasions because it’s not just a symbol of love—it’s financial security you can hold in your hand.
In emergencies, gold can be sold, melted, or traded. That’s not just sentiment—that’s strategy.
