Nigeria’s indigenous sport wear brand Dag Apparel recently launched its flagship store located at Centro Mall, Lekki. It was an experiential event with celebrities and high profile fitness experts in attendance.
Guests had the opportunity to shop the brand while also networking. From straps to long sleeves, crop-tops, bodysuits or bras, shorts and leggings, there were many choices on offer.
Arguably one of the best sportswear brands in Nigeria, Dag Apparel revisits the fundamentals of gym clothing by combining comfort and style. Its pieces can also be mixed and matched with regular clothing for a street-style effect.
“The fact that many Africans are getting health conscious is an excellent idea. Ensuring they get good quality and affordable sportswear will help increase their training performance as well as their mental capacity, which is essential to keep fitness as a lifestyle.” says founder Daniel Augustin.