Skincare isn’t just about what you put on your face—it’s also about when you put it on. You’ve probably stocked up on all the essentials: cleanser, serum, moisturiser, sunscreen. You’ve nailed the order, too. But here’s the question nobody asks often enough: are you actually giving your products time to work before piling on the next one?
Most people rush through their routine like they’re running late for a meeting—cleanse, serum, moisturiser, sunscreen, all done in under three minutes. But skin isn’t a sponge that gulps everything down instantly. It needs a moment to breathe, absorb, and adjust. A little patience between layers can transform your products from “just okay” to seriously effective.
So, how long should you really wait? Let’s layer this out.
Cleansers and Toners
Once you’ve cleansed, your skin is fresh and ready. No need to pause here—your toner should follow right away. In fact, applying it quickly, especially if it’s water-based, helps lock in hydration while your skin is still slightly damp.
Serums
Serums are the lightweight overachievers of skincare. Think of them as your skin’s first sip of water after cleansing. They absorb quickly, but give them at least 30 to 60 seconds before you move on. That tiny pause allows the active ingredients to sink in fully, instead of being trapped under your moisturiser.
Moisturisers
Moisturiser is thicker, designed to seal everything in. Because of that, it needs a little breathing room—one to two minutes is enough. That short wait helps it form a protective layer so your sunscreen or makeup doesn’t just slide around on top.
Sunscreen
This is your non-negotiable morning finale. Once it’s on, don’t rush. Let it sit for about five minutes before reaching for your foundation or powder. That cushion of time ensures your sunscreen sets properly, gives you maximum protection, and makes makeup glide on more smoothly.
Evening Treatments
Night routines are where things get tricky. Stronger products—such as retinol, acne creams, and exfoliating acids—require careful pacing. Layering them too quickly can cause redness or irritation. Giving at least five minutes between each treatment allows your skin to fully absorb one powerhouse before handling the next. Trust us, your face will thank you later.
Do You Really Need a Timer?
No one expects you to stand in front of a clock each night. A good rule of thumb: wait until your skin no longer feels damp or sticky before adding the next layer. That natural pause is usually all you need for your products to settle in and do their job.
Because when it comes to skincare, timing isn’t everything—it’s the difference between products just sitting there, and products that really work.
