The Afro-centric luxury fashion scene has just taken a new, amusingly creative turn with Trax Apparel’s latest line of premium hand-painted Danshikis; the Zodiac Collection.
Without a doubt, the mind-blowing Zodiac Collection is a perfect artistic fusion of African crafts and the Zodiac signs. Imagine wearing a dress that has your zodiac sign creatively painted to amplify your true self? That’s ingenuity.
To keep its position as the go-to luxury fashion brand out of Africa, Trax Apparel made an adventurous journey to Ethiopia – a country celebrated for its rich works of art and painters. And after many months of research and consultations, this new masterpiece was delicately crafted by a renowned visual artist in Ethiopia – Yeabtsega Getachew.
Indeed, the new Zodiac Collection by Trax further validates the impressive level of detailing, sophistication, and creativity that the brand has stuck to over the years.
Besides paintings that suit everyone’s personality, details were taken into the colours, the fabric, and the styling of every product in the collection.
According to its Chief Marketing Officer, “The new designs were inspired by our quest to make people embrace their uniqueness. As much as Zodiac signs reveal the strengths and weaknesses of an individual, they also show how much of a superhuman a person can be if they choose.”