A$AP Rocky, Iggy Pop and Tyler, The Creator co-star in Gucci’s new men’s tailoring campaign; Life of a Rock Star. Shot by Harmony Korine, Italian fashion house’s creative director, Alessandro Michele’s vision, was to ‘create a strange, unexpected dialogue’ in the ads.
”The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity because they are, in fact eccentric themselves. A certain type of fun is also portrayed, and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar”. – Alessandro Michele