Taking a trip down memory lane to a few years ago, it’s noticeable how there has been a shift in how fashion is perceived and practised in our society. Gone are the days when strict norms dictated “who wears what and how they wear it.” We have embraced self-expression, allowing individuals to celebrate their identity through style.
Without a doubt, one of the several factors that have contributed to this shift is social media. Through platforms like TikTok, Nigerians have found a way to put themselves out there, showcasing their design skills and fashion knowledge.
In light of this, we have listed some ways in which TikTok has influenced the Nigerian fashion scene.
The Popularisation of Thrift Wear
Growing up, a “stigma” accompanied telling people you got your clothes from a thrift store in markets like Yaba or Oshodi. The popular belief was that thrift stores were for lower-class members of society. TikTok creators have debunked this myth, positioning thrift wear as a product for all while highlighting its eco-friendly benefits.
This has changed the conversation around thrift stores, as many entrepreneurs have begun to explore the space and produce content that alludes to it.
Mini Fashion Films
Who said you needed a crew and a collection of new dresses to create a beautiful fashion film that would gain global traction? TikTok has made it possible for anyone with a creative vision, nice outfits, and a good camera to shoot a fashion film from the comfort of their homes. Through seamless transition options and editing tools, we have seen an influx in the number of fashion-centric short films released on Tiktok, be it the get ready with me videos, the shopping hauls, or “The Wes Anderson” challenge.
In addition to the many dance and music challenges it offers, TikTok is also a hub that births viral fashion trends. From oversized blazers and shoulder pads to skinny jeans and bucket hats, TikTok has been the driving force behind a lot of the latest fashion trends. A few of these trends have gone on to inspire the designs of several fashion brands.
Inclusivity and Diversity
Finally, Nigerian fashion designers are starting to get the memo that not only skinny and tall people wear clothes. TikTok exposes you to a wider range of body types, ages, and genders. This has kicked off the national movement for inclusivity in the industry. Simply put, Tiktok has encouraged body positivity, which has allowed people to accept themselves and kick down the walls of discrimination.
TikTok has also become a platform for DIY fashion, with many users sharing tutorials on how they made their clothing and accessories. This DIY trend has led to a renewed interest in upcycling and sustainable fashion, with users repurposing old clothing and turning them into new, trendy pieces.