The collaboration between Lush Hair and Africa Magic at the just concluded eighth edition of Africa Magic Viewer’s Choice Awards sparked an unforgettable experience in the mind of guests and viewers.
The hair brand’s involvement began right from the “Opening Night Gala” to the first AMVCA Fashion Show and the Culture Day celebration at the Balmoral Event Centre, where the models were all clad in cultural attire alongside native hairstyles. The brand’s well-decorated experiential centre recorded a remarkable amount of attendance by celebrity guests from varied industries.
The main feature for the brand was its participation in the first “AMVCA Fashion Show”, where it vividly displayed respect for inclusivity and diversity through the choice of models used, cutting across varied age groups, body sizes, skin tones and ethnicity.
The show-stopping moment was Lush Hair’s Ambassadors; Yemi Alade adorning a never-been-seen concept of hair woven outfit made from Wow Braids and Denrele Edun’s superlative moves on the runway.
The beautiful Models were finalists of the Pink Belle project introduced by Lush Hair earlier last year. A project that offered the opportunity to young ladies to become official Models and faces of the brand for one year.
In her interview, Thee Brand Manager of Lush Hair, Ritambhara Kakkar, said collaborating with Africa Magic on this project evidently presented the right occasion for the brand to showcase to the world that “beauty is limitless, diverse and discriminatory”, which is all the brand stand for.
“Observing the activities happening around the globe, you will realize that people’s creative expression of beauty is becoming more daring and unbelievably vast, and we are no exception in this part of the world as this is evident in our choice of outfits, super creative hairstyles, unimaginable shades of hair colours and other beauty accessories,” she said.
Beyond offering Nigerians the opportunity to let their shine out, we want to be acknowledged for our drive in supporting creative talents and ingenious works in Nigeria, which is why we will continually rest our weight behind such laudable projects.
Yemi Alade gave an electrifying musical performance courtesy of Lush Hair on the main award night, which saw the crowd jumping off their seats in excitement.