In association with MultiChoice, Africa Magic has announced an eight-day series of events to herald the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), set to hold on May 14, 2022.
The Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr Busola Tejumola, made the announcement at a press conference on Thursday, March 17. She stated that introducing the eight-day series of events will bring exciting changes to the awards that had its first edition in 2013.
“We are focused on shining the light on the many aspects that make the African film and television industry truly magical and beaming that magic to millions of Africans who watch the awards every year.
These curated events will feature a celebration of fashion, technology, food and African culture. There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers,” she said.
The eight-day event will commence with an Opening Night on Saturday, May 7. A first-ever AMVCA runway show will follow this in partnership with Bella Naija Style on Sunday, May 8.
On Monday, May 9, will be the MultiChoice Talent Factory Day with movie screenings and panel discussions by students of the MTF academy.
Africa Magic will also host industry stakeholders to a special Content Market Day on Tuesday, May 10 and a pan-African food festival and cultural day on Wednesday, May 11.
A Digital Content Creators’ Day to spotlight the growing popularity of online content creators will hold on Thursday, May 12.
There will be a special gala for nominees on Friday, May 13, whilst the awards night, which will hold on Saturday, May 14, will crown the series of events.
Dr Tejumola also noted that the AMVCA was birthed in line with Africa Magic’s vision of providing entertainment for Africans by Africans. She added that the AMVCA had fostered the development of the African film and television industry since it was introduced.
The nominees for the eighth edition of the Africa Magic Viewers’ Choice Awards will be unveiled on Saturday, March 19, in a special broadcast on all Africa Magic channels on DStv and GOtv from 9 pm. It will be hosted by Nollywood actors Adesua Etomi-Wellington and Daniel Etim-Effiong.