Swarovski Nigeria has recently revealed the latest addition to their family of empowered influencers, notably referred to as the “Sparkle Queens”. Erica Nlewedim will take her place amongst SW Nigeria’s diverse and influential portfolio of personalities which includes the likes of Nancy Isime, Tomike Adeoye, and Anita Okoye.
Speaking on the new signing, Jennifer Obayuwana, Executive Director of Polo Luxury Group said,
“Erica is the perfect addition to the Swarovski Nigeria family. She is proof that you can achieve your dreams with dedication and hard work, and we know that she is going to have an outstanding impact on the brand. Erica has demonstrated a high level of integrity, class and sophistication which aligns with the values of the Swarovski Nigeria brand and we are excited to reveal the unique activations that we have planned with her.”
Also speaking on the new signing, Sparkle Queen, Erica Ngozi Nlewedim said,
“I feel so excited and honoured to be on boarded as the new Sparkle Queen for Swarovski Nigeria. This is like a dream come true for me and the brand also speaks so much to my personality. I hope to make the brand proud as their ambassador, grow their share of voice in Nigeria using my platform as well as pull customers who are able to patronize the brand”.
As part of their ongoing “Share Your Sparkle” campaign, Swarovski Nigeria is set to use their e-commerce platform as a tool to amplify the voices and personalities of their influencers, whilst also giving women across Nigeria the chance to share their own stories. The Sparkle Queens are set to appear in SW Nigeria’s 2021 campaigns and will be present at all the upcoming Swarovski brand activations