Fashion’s favourite IT girl Zendaya has been tapped by Pierpaolo Picciol, the creative director of Valentino as the new face of the brand. A decision that is on point with his goal to make the brand more in sync with the times and more inclusive, while maintaining its storied codes.
“The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.” – Pierpaolo Picciol.
Last September, Zendaya Coleman — at age 24 made history at the Primetime Emmy Awards as the youngest winner of outstanding Lead Actress in a Drama Series for her role in “Euphoria,” and as the second Black actress, joining Viola Davis, to win in the prestigious category in the show’s 72 years.
An influential figure in Hollywood, an activist and outspoken about supporting the Black Lives Matter movement, Zendaya is no stranger to the fashion and beauty industry — and a red-carpet favourite. She is the face of the women’s fragrance Idôle by Lancôme and has just extended her role to front the new mascara Lash Idôle. She has designed collections for Tommy Hilfiger and created her line, Daya by Zendaya.